SEO

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.

• microformats.org/wiki/h-entry
  h-entry is a simple, open format for episodic or datestamped content on the web.

• schema.org
  Schema.org is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond.

• robotstxt.org
  robots.txt is a standard used by websites to communicate with web crawlers and other web robots.